Strategy and serendipity
A brilliant sponsorship program is a mix of careful planning and knowing when to get out of the way
While TD has been supporting Jazz festivals across the country, from Vancouver to Halifax, the Montreal event is no doubt the highest profile of them all, and provides TD with a significant opportunity to build their community presence in the Quebec market. Their sponsorship also includes entitlement of the Gallerie Lounge TD, located at the Maison du Festival Rio Tinto Alcan, year round home of the Festival.
http://www.montrealjazzfest.com/maison-du-festival-online/galerieloungetd.aspx
Read the complete Special News Summary of the 2010 SMCC Conference by Mark Sabourin, Editor of The Sponsorship Report
Check out the complete list of 2010 SMCC Marketing Award winners
Tuesday, October 19 and Wednesday, October 20, 2010.
That’s when Toronto’s fabulous Grand Hotel & Suites plays host to Strategic Sponsorship Marketing: The Canadian Summit®.
What’s new?
Join us for the best sponsorship programming north of Chicago and help us celebrate the 25th anniversary of The Sponsorship Report.
Sessions will be arranged in three parallel tracks, focussing on sales, activation, and media and public relations. The session tracks are for your convenience, but once registered you are free to pick and choose among all the sessions offered. If sales is your primary responsibility, you may follow the sales track for both days. But if your responsibilities cut across all sponsorship disciplines, you may attend the sessions that are most relevant to your professional development needs.
Click here for details
While TD has been supporting Jazz festivals across the country, from Vancouver to Halifax, the Montreal event is no doubt the highest profile of them all, and provides TD with a significant opportunity to build …
Strategy and serendipity
A brilliant sponsorship program is a mix of careful planning and knowing when to get out of the way
http://www.partnershipgroup.ca/wsc2010/index.php
With over $1.4 BILLION invested in sponsorship in Canada, are you a PROPERTY looking to improve on your recipe for success in securing sponsors? Are you a company, business or marketing agency representing a …
Marketing’s 1st Annual Sports Marketing Conference….Get in the Game
May 13, 2010 - 7:30am - 5:00pm
Rogers Centre, Toronto
Marketing, Canada’s leading industry magazine, is holding its first sports marketing conference, bringing together some of the brightest thinkers …
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I am reporting live from the SMCC’s (Sponsorshipo Marketing Council of Canada) CREATING OPPORTUNITIES: The 2010 Annual Conference & Sponsorship Marketing Awards.
You can catch my posts on twitter
@sponsorshipblog
or via my facebook fan page
http://www.facebook.com/pages/Sponsorship-Blog-Your-Source-for-Sponsorship-in-Canada/111604855519095?v=app_4949752878
Program:
The recession’s heavy wallop – and the recovery’s fitful return to form – has had a profound impact on the sponsorship marketing industry. Consumers remain guarded about the future, putting new pressures on …
Marketing magazine has announced a new conference in May. Here is a link to the site incuding the agenda and speakers http://www.marketingmag.ca/sports/agenda.html
Sports Marketing Conference
Details : TBD
For sponsorship opportunities contact :
Lucy Collin 416-764-1582 or lucy.collin@marketingmag.rogers.com
Edmonton Indy gets title sponsor, and maybe the chance to keep the event going. Honda has signed on as a one year title sponsor, in the hopes that the city run event will at least …
It is fitting that on International Women’s day, Good Housekeeping magazine announces that they are producing a show to profile the achievements of women over the past 125 years, to be staged at the New …
Domino’s was recently cited by the USOC for ambush marketing during the Olympic Games for using the words Olympics in promotional tweets and their Facebook fan page. Ambush marketing isn’t new. Social Media is. This …
This isn’t a small step. P&G has made a significant commitment to the USOC to leverage 17 brands across categories. They are also layering the Olympic sponsorship with personal endorsement deals with key …
Become a Facebook fan and you could win $5000 social media and sponsorship strategy.
