Pinterest helps plan Super Bowl parties

I love Pinterest, and spend a lot of time browsing the site, a lot of time. In advance of the Super Bowl, unquestionably, one of the hottest hosting events of the year, Pinterest has created  MMVP,  the most valuable party planner microsite. And they’ve figure me out, again.  I’m relatively new to NFL and the Super Bowl, […]

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Innovation150 and Canada’s 150th

  Innovation150 is a national partnership that celebrates our country’s innovative past and sparks ideas and discoveries that will propel our future.  There are many programs that will be activated in 2017 across the country, just in time to celebrate Canada’s 150th Source: Innovation150 |

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Scotiabank renews NHL deal

Since 2007, Scotiabank has been a major partner in hockey in Canada. Today, they announced that they will extend their relationship with the NHL. “The NHL is pleased to renew its partnership with Scotiabank,” said John Collins, chief operating officer, NHL. “Scotiabank has a long history of supporting hockey on all levels in communities across […]

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2015 Pan Am Games announces CIBC as Lead Partner

CIBC has announced their lead partnership with 2015 Pan Am Games. The four-year partnership agreement provides CIBC with sole Lead Partner status and exclusive sponsorship rights among financial institutions. Read more about this relationship at the official Pan Am site.

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Sun Life Financial partners up with CFL

Sun Life’s recent sponsorship announcement will provide them with logos on Team Jersey’s and sideline signage just in time for the Grey Cup playoffs beginning November 13th. Their sponsorship also includes hosting rights at the playoff and Grey Cup games, as well as appearances by the Grey Cup trophy at Sun Life offices and charitable […]

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BMO sponsors HGTV programs

BMO has announced a sponsorship agreement with Shaw for a three home owner related TV shows, to help re-enforce their position as a bank that helps money make sense for Canadians. Providing them with advice to help them realize their dreams of home ownership is the connection to the programs they will be sponsoring, “Make […]

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Labatt and Molson still fighting for NHL rights

So, it appears that the sponsorship rights issue between Labatt and Molson has not gone away. The last updated in July indicated that Molson had been won the legal battle for the sponsorship rights. But now, according to the Toronto Star, things are not quite cleared up. While this battle re-enforces the growing allure and […]

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