TV and Sponsorship

Some people wonder what the actual definition of sponsorship is.  I’m not going down that garden path here. But I do always wonder, how does TV and sponsorship work, particularly in a time when the economy is taking a downward turn.  Do sponsorships that aren’t on TV have as much relevance.  Is TV media sponsorship […]

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What can your corporate sponsor do for you?

Have you noticed that there is a lot of talk about the recession? Have you seen retail partners offering recession discounts, value days, customer appreciation?  What do you think of these programs?  Are they any different from traditional discount offers from the past?  Are companies really making a commitment to stay close to their customers? What […]

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All Star Game Fan

I’ve been around for a long time and I’ve hear the complaints about the NHL all star game, and how the game is boring, and how there is no interest and the event needs to be changed.  I’ll be honest and say I haven’t been following it as much as I probably should have in […]

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