Amateur Athletes

How will they and their sports survive? Given the recent cutbacks at CBC, and the somewhat well known fact that amateur sports don’t make national networks revenue, is there hope? Are there any alternate solutions for amateur sports in Canada or is this part of our culture – we have historically some of the most […]

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Who is going to your event?

Do you often perform detailed research on the types of people who attend your event. I not just refering to a major sporting event, but even smaller more personal events, private hosting events, open houses? It seems as if one of the biggest challenges that sponsors have is validating their efforts. Is research the sole […]

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