US Weekly Sells StateFarm a sponsorship on Facebook

Yet another example of how companies are taking advantage of facebook.   Corporate exposure on Facebook isn’t new, infact, companies that are not expanding their reach on Facebook and other social networks are missing out on imporatant reach and exposure.  What is new is that US Weekly has sold sponsorship to Statefarm on their Facebook website.  […]

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urMusic and K-OS pay what you can tour

Rogers Wireless and K-OS join forces for a pay what you can concert tour in Canada.  Rogers Wireless has reportedly underwritten 60% of the tour costs, in exchange for tour entitlement, as well as exclusive access for their wireless customers.  The urMusic.ca K-OS Yes! Karma Tour will be sure to create a buzz, not only […]

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Is this the Future of Corporate Sponsorship In Education?

Corporate sponsors have been dancing with educational institutions for a long time.  It seems that education has always been underfunded, which leads to the need for creative planners to look elsewhere for corporate dollars.  The Toronto District School Board has just secured a deal worth $100,000 with partner Future Shop to build/refurbish a computer lab […]

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Jays offering $1 hotdogs

We all know times are tough.  Any anyone who has been to a semi or professional sporting event knows that you have to purchase all your food at the venue – $5 stale popcorn anyone?  $6 hotdogs?  Well, the Jays have decided that maybe offering food at a reasonable price may offer incentives for families […]

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