Toronto FC Support Breast Cancer with Pink Jersey

The Toronto FC is showing its support of the Canadian Breast Cancer Foundation (CBCF) by wearing a pink jersey for a select number of games this season.  And from June through to October, fans can purchase these special edition team jersies, and portion of the proceeds will go back to the CBCF.  It certainly isn’t […]

Read More →
Coke’s Sponsorship Pioneer Walter Dunn Dies at age 86

Coca-Cola has always been a strong sponsorship supporter – their legacy along with their brand has been strengthened due to their innovative sponsorship activations.  It may not be the best kept secret that one man who spent much of his 40 year career at Coke was instrumental in developing their olympic relationship as well as […]

Read More →
Carlsberg – not just for soccer fans

After dropping their golf sponsorships in 2008, Carlsberg focused their sponsorship spending worldwide on Soccer. In Toronto, they have been closely associated as the ‘soccer’ beer, claiming a solid green presence at BMO field, home to Toronto FC. After a year of being a true import beer (beer is no longer brewed in Canada. Carlsberg […]

Read More →
Me and Jim

I’m interested in social media and how it impacts social marketing. I’m also interested in hockey because it is a big part of my family’s life (mostly from the couch, but we do participate occasionally as well).

So, you can imagine my surprise at receiving an email message from Jim Balsillie today. At 2:32 pm today, into my email popped the message.

Read More →