Accenture Say’s Goodbye to Tiger

This isn’t entirely surprising. Upon news of Tiger Wood’s recent personal problems, one of his top sponsors has said they are ending their relationship with golf’s top player. The magnitude of the fallout from Tiger’s fall from grace is not clear, but certainly other sponsors will follow. There is never a guarantee that an athlete […]

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Sony Ericsson Takes Soccer to the Fans

2010 World Cup Sponsor Sony Ericsson has created a virtual fan game for global soccer fans on Twitter. Fans will be able to vote for their favorite team. This extension of Sony’s sponsorship allows the company to use all 32 teams competing, fans are asked to tweet for their favorite. The teams with the most […]

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