Coke Committed to Olympics through to 2020

Which sponsors had success at the 2010 Olympic Games?   Apparently, Coke. They are so happy with their 2010 Olympic Games experience that they are ready to continue their Olympic commitment through to 2020.  Not only would that make them one of the Olympics longest standing partners, but they also would be continuing a long and well […]

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McDonald’s Good News Story with Alex Bilodeau

Sometimes, just sometimes, an investment pays off, and the world is a beautiful place. The gold medal performance of Canada’s Alex Bilodeau on day two of the winter games was an historic day for the country – he won the first ever gold by an athlete at a Canadian hosted Olympics, was also an incredible […]

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The Olympics are coming – Let the ambush begin

Subway restaurant has been accused of trying to pass themselves off as Olympic sponsors, because they are running ads featuring swimmer, and multi Olympic medalist, Michael Phelps. While Subway defends their ads, saying that they are committed to promoting their association with the Olympian year round, McDonald’s is crying foul. This is an age old […]

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