CTV Olympic Consortium signs Coke for 2012 Games

Marketing Magazine reported that Coca-Cola Canada is going back to the Olympics with Canada‚Äôs Olympic Broadcast Media Consortium. The Consortium issued a release this afternoon announcing its first sponsorship agreement for the London 2012 Summer Games, a deal that gives Coke exclusivity in five beverage categories: sparkling (non-alcoholic), water and enhanced water, sports drinks, juice […]

Read More →