June 16, 2010 – 8:38 am | No Comment

Strategy and serendipity
A brilliant sponsorship program is a mix of careful planning and knowing when to get out of the way

Read the full story »
Arts & Culture

Events

Industy Updates

Media

Olympics

Home » Archive by Category

Articles in Arts & Culture

TD adds to Jazz portfolio with presenting sponsorship of 2010 Montreal International Jazz Festival
May 4, 2010 – 6:32 pm | No Comment
TD adds to Jazz portfolio with presenting sponsorship of 2010 Montreal International Jazz Festival

While TD has been supporting Jazz festivals across the country, from Vancouver to Halifax, the Montreal event is no doubt the highest profile of them all, and provides TD with a significant opportunity to build …

Cause and social media big themes at sponsorship conference
March 22, 2010 – 8:11 am | No Comment

Cause, volunteering, or as they reference it here in the US, service, is a big trend that isn’t going away, according to the conference keynote here in Chicago.
Following are trends that will be reviewed in …

Accenture Say’s Goodbye to Tiger
December 18, 2009 – 3:35 pm | No Comment
Accenture Say’s Goodbye to Tiger

This isn’t entirely surprising. Upon news of Tiger Wood’s recent personal problems, one of his top sponsors has said they are ending their relationship with golf’s top player. The magnitude of the fallout from Tiger’s …

AGO Opens with free attendance and new sponsors
December 15, 2008 – 1:38 am | No Comment
AGO Opens with free attendance and new sponsors

I think the recent re-opening of the Art Gallery of Toronto was fantastic. Long lines of attendees waiting to see, first hand, the long anticipated changes.