June 16, 2010 – 8:38 am | No Comment

Strategy and serendipity
A brilliant sponsorship program is a mix of careful planning and knowing when to get out of the way

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Strategic Sponsorship Marketing: The Canadian Summit, October 19, 20, 2010 in Toronto
May 2, 2010 – 9:33 am | No Comment

Tuesday, October 19 and Wednesday, October 20, 2010.
That’s when Toronto’s fabulous Grand Hotel & Suites plays host to Strategic Sponsorship Marketing: The Canadian Summit®.
What’s new?
Join us for the best sponsorship programming north of Chicago …

2010 Western Sponsorship Congress -October 26 & 27, 2010 Calgary Alberta
April 27, 2010 – 9:08 am | No Comment

http://www.partnershipgroup.ca/wsc2010/index.php

With over $1.4 BILLION invested in sponsorship in Canada, are you a PROPERTY looking to improve on your recipe for success in securing sponsors? Are you a company, business or marketing agency representing a …

Marketing’s 1st Annual Sports Marketing Conference….Get in the Game - May 13, 2010 - Toronto
April 25, 2010 – 9:37 am | No Comment

Marketing’s 1st Annual Sports Marketing Conference….Get in the Game
May 13, 2010 - 7:30am - 5:00pm
Rogers Centre, Toronto
Marketing, Canada’s leading industry magazine, is holding its first sports marketing conference, bringing together some of the brightest thinkers …

‘Kraft Hockeyville 2009′ Wins Best of Show at the 6th Annual Sponsorship Marketing Awards - Press Release from SMCC
April 21, 2010 – 8:56 am | No Comment

‘Kraft Hockeyville 2009′ Wins Best of Show at
the 6th Annual Sponsorship Marketing Awards
 
Toronto, April 21, 2010: Kraft Hockeyville is back in the winner’s circle after the 2009 edition of the sponsorship program took …

Creating Opportunities Event Details- visit my facebook fan page for details
April 21, 2010 – 7:17 am | No Comment

I will be updating my blog later this week but in the meantime - if you would ilke to see some commentary and photos from the event - please check out my facebook fan page. …

Linda Antoniadis posting/tweeting/blogging live from the SMCC’s CREATING OPPORTUNITIES: The 2010 Annual Conference & Sponsorship Marketing Awards.
April 20, 2010 – 6:53 am | No Comment

I am reporting live from the SMCC’s (Sponsorshipo Marketing Council of Canada) CREATING OPPORTUNITIES: The 2010 Annual Conference & Sponsorship Marketing Awards.
You can catch my posts on twitter
@sponsorshipblog
or via my facebook fan page
http://www.facebook.com/pages/Sponsorship-Blog-Your-Source-for-Sponsorship-in-Canada/111604855519095?v=app_4949752878

CREATING OPPORTUNITIES: The 2010 Annual Conference & Sponsorship Marketing Awards Agenda Update
April 18, 2010 – 10:09 am | No Comment

Program:
The recession’s heavy wallop – and the recovery’s fitful return to form – has had a profound impact on the sponsorship marketing industry. Consumers remain guarded about the future, putting new pressures on …

RBC, Sleeman Breweries, Loto-Quebec lead impressive panel of speakers at SMCC Conference and Sponsorship Marketing Awards
April 7, 2010 – 7:14 pm | No Comment
RBC, Sleeman Breweries, Loto-Quebec lead impressive panel of speakers at SMCC Conference and Sponsorship Marketing Awards

Jim Little, Chief Brand and Communications Officer, RBC leads an impressive panel of speakers to help Canadian sponsorship marketers create opportunities at 2010 SMCC Conference and Awards on April 20th. Other conference speakers include

2010 SMCC Conference and Sponsorship Marketing Awards agenda announced
April 7, 2010 – 6:54 pm | No Comment

 

Get the complete agenda http://www.sponsorshipmarketing.ca/events/calendar.asp

Bacardi and the Black Eyed Peas after party rocks
April 5, 2010 – 7:07 am | No Comment
Bacardi and the Black Eyed Peas after party rocks

Further to a previous blog on Bacardi’s sponsorship of the Black Eyed Peas, following is some of the positive buzz sponsors like to see.  Entertaining after parties, great product placement and and good event recognition further …