Strategy and serendipity
A brilliant sponsorship program is a mix of careful planning and knowing when to get out of the way

‘Kraft Hockeyville 2009′ Wins Best of Show at
the 6th Annual Sponsorship Marketing Awards
 
Toronto, April 21, 2010: Kraft Hockeyville is back in the winner’s circle after the 2009 edition of the sponsorship program took …

I will be updating my blog later this week but in the meantime - if you would ilke to see some commentary and photos from the event - please check out my facebook fan page. …

Jim Little, Chief Brand and Communications Officer, RBC leads an impressive panel of speakers to help Canadian sponsorship marketers create opportunities at 2010 SMCC Conference and Awards on April 20th. Other conference speakers include

Monique Giroux, Senior Director, National Sponsorships, CIBC Customer Marketing and Chair of the Sponsorship Marketing Council of Canada, recently attended the Canadian Sponsorship Forum in Whistler. Here’s what she had to say.

As the Chair of …

Going through thousands of contracts during major economic turmoil changed how GM analysed their sponsorship portfolio.  
 
Factors affecting the change:

Automotive business has a new economic reality. Smaller audiences, less activity, fishing in a smaller pond

Consumer …

Bank of Montreal had a challenge.  They  were  faced with a diverse sponsorship property portfoli0 with a combination of national and regional properties, as well as the need to work with many different lines of business.  They …

Everyone wants to know if they should be using social media to leverage their sponsorships.  But even if you aren’t sure if you will use it, you should be aware of  some general rules about social media.  Marry Hutchings …

Bacardi USA spoke today about the importance of partnerships and finding your dream sponsorship partner date.
Attributes of a great sponsorship partnership include common interests, willingness to try new things, chance to be introduced to the social scene …

Cause, volunteering, or as they reference it here in the US, service, is a big trend that isn’t going away, according to the conference keynote here in Chicago.
Following are trends that will be reviewed in …