Strategy and serendipity
A brilliant sponsorship program is a mix of careful planning and knowing when to get out of the way

While TD has been supporting Jazz festivals across the country, from Vancouver to Halifax, the Montreal event is no doubt the highest profile of them all, and provides TD with a significant opportunity to build …

‘Kraft Hockeyville 2009′ Wins Best of Show at
the 6th Annual Sponsorship Marketing Awards
 
Toronto, April 21, 2010: Kraft Hockeyville is back in the winner’s circle after the 2009 edition of the sponsorship program took …

I will be updating my blog later this week but in the meantime - if you would ilke to see some commentary and photos from the event - please check out my facebook fan page. …

This is great news for the LPGA Tour in general, and specifically for women’s golf in Canada.  Three more years of the CN Canadian Women’s Open will keep women’s golf top of mind in Canada, …

Get involved in pre-conference discussions for  the SMCC Conference and Awards event on @smccconference.

The NHL is once again preparing to work with sponsors Blackberry to promote their Blackberry All Access pre game show during the playoffs.  
Also, LG has signed on as a sponsor, and will be involved in …

Jim Little, Chief Brand and Communications Officer, RBC leads an impressive panel of speakers to help Canadian sponsorship marketers create opportunities at 2010 SMCC Conference and Awards on April 20th. Other conference speakers include

Get the complete agenda http://www.sponsorshipmarketing.ca/events/calendar.asp

Further to a previous blog on Bacardi’s sponsorship of the Black Eyed Peas, following is some of the positive buzz sponsors like to see.  Entertaining after parties, great product placement and and good event recognition further …