Social Media another outlet for Olympics ambush marketing?
Domino’s was recently cited by the USOC for ambush marketing during the Olympic Games for using the words Olympics in promotional tweets and their Facebook fan page. Ambush marketing isn’t new. Social Media is. This is one example of how the speed and volume of social marketing can affect rights. Twitter has provided marketers with instant opportunities to reach out to customers. Words are limited, so the impact of using the word Olympic is undeniable. But, while I can personally blog or tweet about how the Olympics are exciting, Domino’s can’t tweet about the event in connection with an offer for pizza.
This behavour isn’t new, and really, advertisers often get more media attention for breaking the rules. Is this just a case of trying to push the boundaries to see what can happen? What do you think?.
