CREATING OPPORTUNITIES: The 2010 Annual Conference & Sponsorship Marketing Awards Agenda Update
Program:
The recession’s heavy wallop – and the recovery’s fitful return to form – has had a profound impact on the sponsorship marketing industry. Consumers remain guarded about the future, putting new pressures on sponsors and rights-holders alike to demonstrate real value and relevance. “Creating Opportunities” – the theme of the SMCC’s 7th Annual Conference – will explore how innovation and ingenuity can be harnessed to produce programs and properties that truly engage consumers while realizing a maximum return on sponsorship marketing objectives.
A signature component of the SMCC’s Annual Conference is the presentation of the Sponsorship Marketing Awards, created to acknowledge proven performance in sponsorship marketing. This year marks our 6th annual awards celebration.
Click here http://www.sponsorshipmarketing.ca/events/calendar.asp for additional information
Agenda:
(as of April 6, 2010 - Agenda subject to change)
| 8:00 – 8:30 | Registration & Continental Breakfast |
| 8:30 – 8:45 | Welcome SMCC Chair: Monique Giroux Senior Director, Community Investment, CIBC Conference Emcee: Jo-Ann McArthur Principal, fisheye Connection Artchitects™ |
| 8:45 – 9:30 | Beyond ROI: Relaying Strategic Insights into Sponsorship Success Jim Little, Chief Brand and Communications Officer, RBC |
| 9:30 – 10:15 | What’s Really Important to Corporate Sponsors? – Best Practices in Sponsorship Marketing Stéphane Berranger, Commercial Strategy Manager, Quebec, Sleeman Breweries |
| 10:15 – 10:30 | Break |
| 10:30 – 11:15 | 2010 Canadian Sponsorship Landscape Study Norm O’Reilly, Visiting Scholar, Graduate School of Business, Stanford University |
| 11:15 – 12:00 | Building Successful Sponsorships with Branded Entertainment Jamie Michaels, Director of Marketing, CBC Media Sales & Marketing |
| 12:00 – 1:15 | Lunch |
| 1:15 – 2:00 | Creating Opportunity from Chaos Lucie Lamoureux, Corporate Director, Sponsorships and Social Commitment, Loto-Québec |
| 2:00 – 2:45 | Utilizing Intelligence to Create (and Leverage) Sponsorship Opportunities Jeffery Stern, Managing Director, IFM North America Derek Mager, Senior Vice President, IFM North America |
| 2:45 – 3:30 | Panel Discussion: Overcoming Hurdles to Creating Opportunities
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| 3:30 – 3:45 | Break |
| 3:45 – 4:30 | 6th Annual SPONSORSHIP MARKETING AWARDS Judging Chair: Dana Gladstone Vice President, Group Account Director, MacLaren Momentum |
| 4:30 – 5:30 | Reception |
