There was a full day of presentations during the 2010 SMCC Conference and Awards Conference at CBC’s Glenn Gould Theatre in Toronto. Here is a snapshot of the day’s events.

Monique Giroux, Senior Director, CIBC and SMCC Chair opened up the event.

Jo-Ann McArthur, SMCC MC introduces twitter backchannel #smcc to encourage audience to interact throughout the day

Jim Little, Chief Brand and Communication Officer, RBC shares his Olympic journey, getting out early with their promotions and national torch relay created excitement and unexpected activity in communities across the country. Letting the communities embrace the relay and do it their way.

Stephane Berranger, Commercial Strategy Manager, Quebec, Sleeman Breweries, talks about the integration of their sponsorship of Quebec’s 400 Anniversary celebrations; this program was the 2009 SMCC best in show award winner.

Norm O’Reilly, visiting scholar, Graduate School of Business, Stanford University, shares insights from 2010 Canadian Sponsorship Survey. One of the biggest surprises from the survey was that sponsorship spending did not decrease.

Jamie Michaels, Director of Marketing, CBC Media Sales and Marketing shares best practices in branded entertainment sponsorships. Key to success is integration, activation and social media.

Lucie Lamoureux, Corporate Director, Sponsorships and Social Commitment, Loto Quebec, talks about the importance of research, and how their measurement tool sponsorship performance from Sponsorium allows them to meet their return on objective.

IFM Senior Vice President, North America, Derek Mager explains how research intelligence helps marketers learn from the past, make informed decisions, implement successful strategies, optimize performance, and create opportunities.

Panel: Overcoming Hurdles to Creating Opportunities: Janice Price, CEO Luminato; Sue Bundy, Director, Corporate Sponsorships and Marketing Alliances, BMO Financial Group; Andreas Duess, Principle fisheye Connection Architects