Pinterest helps plan Super Bowl parties

I love Pinterest, and spend a lot of time browsing the site, a lot of time. In advance of the Super Bowl, unquestionably, one of the hottest hosting events of the year, Pinterest has created  MMVP,  the most valuable party planner microsite. And they’ve figure me out, again.  I’m relatively new to NFL and the Super Bowl, […]

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Scotiabank renews NHL deal

Since 2007, Scotiabank has been a major partner in hockey in Canada. Today, they announced that they will extend their relationship with the NHL. “The NHL is pleased to renew its partnership with Scotiabank,” said John Collins, chief operating officer, NHL. “Scotiabank has a long history of supporting hockey on all levels in communities across […]

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BMO sponsors HGTV programs

BMO has announced a sponsorship agreement with Shaw for a three home owner related TV shows, to help re-enforce their position as a bank that helps money make sense for Canadians. Providing them with advice to help them realize their dreams of home ownership is the connection to the programs they will be sponsoring, “Make […]

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Ford renews curling sponsorshp through to 2013

Ford Motor Company of Canada has renewed its long-term commitment to the sport of curling by extending its title sponsorship of the world curling championships staged in Canada through 2013, with an option for 2014. It has also expanded its involvement by becoming the Presenting Sponsor of the men’s and women’s world championships held outside […]

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Chrysler, CHL help support novice houseleage players

Chrysler Canada is proud to be official automotive sponsor for the 2011 MasterCard Memorial Cup running May today through May 29 at the Hershey Centre in Mississauga, Ontario. Chrysler will also be running a sweepstakes with prizes that include a 2011 Dodge Grand Caravan and CDN$10,000 for the winner’s favorite local amateur hockey team. The […]

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CTV Olympic Consortium signs Coke for 2012 Games

Marketing Magazine reported that Coca-Cola Canada is going back to the Olympics with Canada’s Olympic Broadcast Media Consortium. The Consortium issued a release this afternoon announcing its first sponsorship agreement for the London 2012 Summer Games, a deal that gives Coke exclusivity in five beverage categories: sparkling (non-alcoholic), water and enhanced water, sports drinks, juice […]

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SMCC’s 8th Annual Conference – April 7th, 2011

Register Now To stand out in today’s congested and highly competitive sponsorship world you need to be bold and innovative. Playing it safe isn’t the answer. To achieve your goals, you’ve got to up the ante. The SMCC’s 8th Annual Conference is your chance to get the inside story on sponsorship marketing programs that are […]

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Tea Party Joins NASCAR

The Tea Party has joined forces with Lafferty Motorsports and the NASCAR Camping World Truck Series. Here is an excerpt about their relationship

“We the People” truck takes over the #89 red truck of driver Chris Lafferty for two full seasons, to run through the 2012 elections. Although called a sponsorship, the money will be moving in the opposite direction. Todd Cefaretti, Freedom Organizer for TheTeaParty.net explained in a statement released yesterday to The Hill.

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CIBC brings Bollywood to Canada

CIBC is the presenting sponsor of the International Indian Film Academy Weekend and Awards to be held in Toronto this summer. IIFA, also known as the “Academy Awards of Bollywood”, is the annual film awards for India’s global movie industry. This is the first time this event will be held in North America and it […]

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Heineken latest sponsor for 2012 London Games

With just over 500 days to go before the summer Olympics kick off, the organizers recently announced a new partner, in the often highly coveted beer category. _______________________________ The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has appointed Heineken UK, Britain’s leading brewer, as Official Lager Supplier of London 2012 in […]

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