Pinterest helps plan Super Bowl parties

I love Pinterest, and spend a lot of time browsing the site, a lot of time. In advance of the Super Bowl, unquestionably, one of the hottest hosting events of the year, Pinterest has created  MMVP,  the most valuable party planner microsite. And they’ve figure me out, again.  I’m relatively new to NFL and the Super Bowl, […]

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2015 Pan Am Games announces CIBC as Lead Partner

CIBC has announced their lead partnership with 2015 Pan Am Games. The four-year partnership agreement provides CIBC with sole Lead Partner status and exclusive sponsorship rights among financial institutions. Read more about this relationship at the official Pan Am site.

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Sun Life Financial partners up with CFL

Sun Life’s recent sponsorship announcement will provide them with logos on Team Jersey’s and sideline signage just in time for the Grey Cup playoffs beginning November 13th. Their sponsorship also includes hosting rights at the playoff and Grey Cup games, as well as appearances by the Grey Cup trophy at Sun Life offices and charitable […]

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BMO sponsors HGTV programs

BMO has announced a sponsorship agreement with Shaw for a three home owner related TV shows, to help re-enforce their position as a bank that helps money make sense for Canadians. Providing them with advice to help them realize their dreams of home ownership is the connection to the programs they will be sponsoring, “Make […]

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Labatt and Molson still fighting for NHL rights

So, it appears that the sponsorship rights issue between Labatt and Molson has not gone away. The last updated in July indicated that Molson had been won the legal battle for the sponsorship rights. But now, according to the Toronto Star, things are not quite cleared up. While this battle re-enforces the growing allure and […]

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Leafs Gamble with PokerStars.net

The world’s largest online poker school renews sponsorship of the Toronto Maple Leafs TORONTO, May 25, 2011 /CNW/ – Sports and poker have a lot in common whether you’re on the ice or at the poker table, if you want to win, you start by hitting PokerStars.net today! PokerStars.net announced that it has renewed its […]

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CTV Olympic Consortium signs Coke for 2012 Games

Marketing Magazine reported that Coca-Cola Canada is going back to the Olympics with Canada’s Olympic Broadcast Media Consortium. The Consortium issued a release this afternoon announcing its first sponsorship agreement for the London 2012 Summer Games, a deal that gives Coke exclusivity in five beverage categories: sparkling (non-alcoholic), water and enhanced water, sports drinks, juice […]

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SMCC’s 8th Annual Conference – April 7th, 2011

Register Now To stand out in today’s congested and highly competitive sponsorship world you need to be bold and innovative. Playing it safe isn’t the answer. To achieve your goals, you’ve got to up the ante. The SMCC’s 8th Annual Conference is your chance to get the inside story on sponsorship marketing programs that are […]

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