Pinterest helps plan Super Bowl parties

I love Pinterest, and spend a lot of time browsing the site, a lot of time. In advance of the Super Bowl, unquestionably, one of the hottest hosting events of the year, Pinterest has created  MMVP,  the most valuable party planner microsite. And they’ve figure me out, again.  I’m relatively new to NFL and the Super Bowl, […]

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2015 Pan Am Games announces CIBC as Lead Partner

CIBC has announced their lead partnership with 2015 Pan Am Games. The four-year partnership agreement provides CIBC with sole Lead Partner status and exclusive sponsorship rights among financial institutions. Read more about this relationship at the official Pan Am site.

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Sun Life Financial partners up with CFL

Sun Life’s recent sponsorship announcement will provide them with logos on Team Jersey’s and sideline signage just in time for the Grey Cup playoffs beginning November 13th. Their sponsorship also includes hosting rights at the playoff and Grey Cup games, as well as appearances by the Grey Cup trophy at Sun Life offices and charitable […]

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Labatt and Molson still fighting for NHL rights

So, it appears that the sponsorship rights issue between Labatt and Molson has not gone away. The last updated in July indicated that Molson had been won the legal battle for the sponsorship rights. But now, according to the Toronto Star, things are not quite cleared up. While this battle re-enforces the growing allure and […]

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Ford renews curling sponsorshp through to 2013

Ford Motor Company of Canada has renewed its long-term commitment to the sport of curling by extending its title sponsorship of the world curling championships staged in Canada through 2013, with an option for 2014. It has also expanded its involvement by becoming the Presenting Sponsor of the men’s and women’s world championships held outside […]

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Chrysler, CHL help support novice houseleage players

Chrysler Canada is proud to be official automotive sponsor for the 2011 MasterCard Memorial Cup running May today through May 29 at the Hershey Centre in Mississauga, Ontario. Chrysler will also be running a sweepstakes with prizes that include a 2011 Dodge Grand Caravan and CDN$10,000 for the winner’s favorite local amateur hockey team. The […]

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CTV Olympic Consortium signs Coke for 2012 Games

Marketing Magazine reported that Coca-Cola Canada is going back to the Olympics with Canada’s Olympic Broadcast Media Consortium. The Consortium issued a release this afternoon announcing its first sponsorship agreement for the London 2012 Summer Games, a deal that gives Coke exclusivity in five beverage categories: sparkling (non-alcoholic), water and enhanced water, sports drinks, juice […]

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Tea Party Joins NASCAR

The Tea Party has joined forces with Lafferty Motorsports and the NASCAR Camping World Truck Series. Here is an excerpt about their relationship

“We the People” truck takes over the #89 red truck of driver Chris Lafferty for two full seasons, to run through the 2012 elections. Although called a sponsorship, the money will be moving in the opposite direction. Todd Cefaretti, Freedom Organizer for TheTeaParty.net explained in a statement released yesterday to The Hill.

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CIBC brings Bollywood to Canada

CIBC is the presenting sponsor of the International Indian Film Academy Weekend and Awards to be held in Toronto this summer. IIFA, also known as the “Academy Awards of Bollywood”, is the annual film awards for India’s global movie industry. This is the first time this event will be held in North America and it […]

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