CIBC brings Bollywood to Canada

CIBC is the presenting sponsor of the International Indian Film Academy Weekend and Awards to be held in Toronto this summer. IIFA, also known as the “Academy Awards of Bollywood”, is the annual film awards for India’s global movie industry. This is the first time this event will be held in North America and it […]

Read More →
Sponsor summits add value to current and future partners

The Vancouver Canuks know about how important sponsor summits can be.  On a three year cycle, the team hosts a summit to help them reconnect with current sponsors, educate new partners and do some prospecting, buy inviting potential prospective partners. Sponsor summits are important for all sizes of property owners.  Bringing your sponsors together provides […]

Read More →
Social Media another outlet for Olympics ambush marketing?

Domino’s was recently cited by the USOC for ambush marketing during the Olympic Games for using the words Olympics in promotional tweets and their Facebook fan page.  Ambush marketing isn’t new.  Social Media is.  This is one example of how the speed and volume of social marketing can affect rights.  Twitter has provided marketers with […]

Read More →
Coke Committed to Olympics through to 2020

Which sponsors had success at the 2010 Olympic Games?   Apparently, Coke. They are so happy with their 2010 Olympic Games experience that they are ready to continue their Olympic commitment through to 2020.  Not only would that make them one of the Olympics longest standing partners, but they also would be continuing a long and well […]

Read More →
Michael Vick return may Impact Corporate Partners

Corporate partners have always had a nervous relationship with athletes. Much has been written about the risks of associating with an Athlete who makes a mistake, or, in this case, breaks the law and goes to jail. The Philadelphia Eagles are in a different situation. They aren’t obligated to their corporate partners regarding who they […]

Read More →
Me and Jim

I’m interested in social media and how it impacts social marketing. I’m also interested in hockey because it is a big part of my family’s life (mostly from the couch, but we do participate occasionally as well).

So, you can imagine my surprise at receiving an email message from Jim Balsillie today. At 2:32 pm today, into my email popped the message.

Read More →
Get “Drafted” by Gillette to star on the Score

Wannabe sports broadcasters have the chance to get “Drafted” by Gillette.  Gillette is sponsoring The Score’s nationwide search for Canada’s next best sportscaster.  Contestants can audition in person, email or mail in DVD’s of their performances.  The top 5 entries will have a chance to audition in Toronto.  Fans can also have a chance to […]

Read More →
Is this the Future of Corporate Sponsorship In Education?

Corporate sponsors have been dancing with educational institutions for a long time.  It seems that education has always been underfunded, which leads to the need for creative planners to look elsewhere for corporate dollars.  The Toronto District School Board has just secured a deal worth $100,000 with partner Future Shop to build/refurbish a computer lab […]

Read More →