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	<title>Sponsorship Blog &#124; Linda Antoniadis</title>
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	<description>Your source for sponsorship marketing in Canada</description>
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		<title>No new title rights for Telus in BC</title>
		<link>http://sponsorshipblog.com/no-new-title-rights-for-telus-in-bc/</link>
		<comments>http://sponsorshipblog.com/no-new-title-rights-for-telus-in-bc/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 17:38:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[Industy Updates]]></category>
		<category><![CDATA[BC Place]]></category>
		<category><![CDATA[British Columbia]]></category>
		<category><![CDATA[Government]]></category>
		<category><![CDATA[Naming Rights]]></category>
		<category><![CDATA[Telus]]></category>
		<category><![CDATA[Vancouver]]></category>

		<guid isPermaLink="false">http://sponsorshipblog.com/?p=1082</guid>
		<description><![CDATA[What's in a name? At BC Place Stadium, you wont' see Telus anytime soon. ]]></description>
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		<title>Scotiabank renews NHL deal</title>
		<link>http://sponsorshipblog.com/scotiabank-renews-nhl-deal/</link>
		<comments>http://sponsorshipblog.com/scotiabank-renews-nhl-deal/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 01:38:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Feature]]></category>
		<category><![CDATA[Headline]]></category>
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		<category><![CDATA[Hockey]]></category>
		<category><![CDATA[Hockey in Canada]]></category>
		<category><![CDATA[NHL]]></category>
		<category><![CDATA[Partnership]]></category>
		<category><![CDATA[Scotiabank]]></category>

		<guid isPermaLink="false">http://sponsorshipblog.com/?p=1075</guid>
		<description><![CDATA[Since 2007, Scotiabank has been a major partner in hockey in Canada. Today, they announced that they will extend their relationship with the NHL. &#8220;The NHL is pleased to renew its partnership with Scotiabank,&#8221; said John Collins, chief operating officer, NHL. &#8220;Scotiabank has a long history of supporting hockey on all levels in communities across [...]]]></description>
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		<title>2015 Pan Am Games announces CIBC as Lead Partner</title>
		<link>http://sponsorshipblog.com/2015-pan-am-games-announces-cibc-as-lead-partner/</link>
		<comments>http://sponsorshipblog.com/2015-pan-am-games-announces-cibc-as-lead-partner/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 19:26:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Feature]]></category>
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		<category><![CDATA[CIBC]]></category>
		<category><![CDATA[Lead Partner]]></category>
		<category><![CDATA[Pan Am Games]]></category>

		<guid isPermaLink="false">http://sponsorshipblog.com/?p=1071</guid>
		<description><![CDATA[CIBC has announced their lead partnership with 2015 Pan Am Games. The four-year partnership agreement provides CIBC with sole Lead Partner status and exclusive sponsorship rights among financial institutions. Read more about this relationship at the official Pan Am site.]]></description>
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		<title>Sun Life Financial partners up with CFL</title>
		<link>http://sponsorshipblog.com/sun-life-financial-partners-up-with-cfl/</link>
		<comments>http://sponsorshipblog.com/sun-life-financial-partners-up-with-cfl/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 15:06:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Feature]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Headlines]]></category>
		<category><![CDATA[CFL]]></category>
		<category><![CDATA[Charitable Events.]]></category>
		<category><![CDATA[Grey Cup]]></category>
		<category><![CDATA[Sun Life Financial]]></category>

		<guid isPermaLink="false">http://sponsorshipblog.com/?p=1059</guid>
		<description><![CDATA[Sun Life&#8217;s recent sponsorship announcement will provide them with logos on Team Jersey&#8217;s and sideline signage just in time for the Grey Cup playoffs beginning November 13th. Their sponsorship also includes hosting rights at the playoff and Grey Cup games, as well as appearances by the Grey Cup trophy at Sun Life offices and charitable [...]]]></description>
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		<title>BMO sponsors HGTV programs</title>
		<link>http://sponsorshipblog.com/bmo-sponsors-hgtv-programs/</link>
		<comments>http://sponsorshipblog.com/bmo-sponsors-hgtv-programs/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 15:41:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Feature]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[BMO]]></category>
		<category><![CDATA[HGTV]]></category>
		<category><![CDATA[home ownership]]></category>
		<category><![CDATA[Maket it Happen Monday]]></category>
		<category><![CDATA[Sponsorship]]></category>

		<guid isPermaLink="false">http://sponsorshipblog.com/?p=1056</guid>
		<description><![CDATA[BMO has announced a sponsorship agreement with Shaw for a three home owner related TV shows, to help re-enforce their position as a bank that helps money make sense for Canadians. Providing them with advice to help them realize their dreams of home ownership is the connection to the programs they will be sponsoring, &#8220;Make [...]]]></description>
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		<title>Labatt and Molson still fighting for NHL rights</title>
		<link>http://sponsorshipblog.com/labatt-and-molson-still-fighting-for-nhl-rights/</link>
		<comments>http://sponsorshipblog.com/labatt-and-molson-still-fighting-for-nhl-rights/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 15:06:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Feature]]></category>
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		<category><![CDATA[Labatt]]></category>
		<category><![CDATA[Molson]]></category>
		<category><![CDATA[NHL]]></category>

		<guid isPermaLink="false">http://sponsorshipblog.com/?p=1048</guid>
		<description><![CDATA[So, it appears that the sponsorship rights issue between Labatt and Molson has not gone away. The last updated in July indicated that Molson had been won the legal battle for the sponsorship rights. But now, according to the Toronto Star, things are not quite cleared up. While this battle re-enforces the growing allure and [...]]]></description>
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		<title>Ford renews curling sponsorshp through to 2013</title>
		<link>http://sponsorshipblog.com/ford-renews-curling-sponsorshp-through-to-2013/</link>
		<comments>http://sponsorshipblog.com/ford-renews-curling-sponsorshp-through-to-2013/#comments</comments>
		<pubDate>Tue, 28 Jun 2011 14:59:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Headlines]]></category>
		<category><![CDATA[Curling]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[World Championships]]></category>

		<guid isPermaLink="false">http://sponsorshipblog.com/?p=1044</guid>
		<description><![CDATA[Ford Motor Company of Canada has renewed its long-term commitment to the sport of curling by extending its title sponsorship of the world curling championships staged in Canada through 2013, with an option for 2014. It has also expanded its involvement by becoming the Presenting Sponsor of the men’s and women’s world championships held outside [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Chrysler, CHL help support novice houseleage players</title>
		<link>http://sponsorshipblog.com/chrysler-chl-help-support-novice-houseleage-players/</link>
		<comments>http://sponsorshipblog.com/chrysler-chl-help-support-novice-houseleage-players/#comments</comments>
		<pubDate>Tue, 24 May 2011 14:44:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Headlines]]></category>
		<category><![CDATA[Amateur Novice Houseleage]]></category>
		<category><![CDATA[CHL]]></category>
		<category><![CDATA[Chrysler]]></category>
		<category><![CDATA[Hockey]]></category>

		<guid isPermaLink="false">http://sponsorshipblog.com/?p=1037</guid>
		<description><![CDATA[Chrysler Canada is proud to be official automotive sponsor for the 2011 MasterCard Memorial Cup running May today through May 29 at the Hershey Centre in Mississauga, Ontario. Chrysler will also be running a sweepstakes with prizes that include a 2011 Dodge Grand Caravan and CDN$10,000 for the winner’s favorite local amateur hockey team. The [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Leafs Gamble with PokerStars.net</title>
		<link>http://sponsorshipblog.com/leafs-gamble-with-pokerstarsnet/</link>
		<comments>http://sponsorshipblog.com/leafs-gamble-with-pokerstarsnet/#comments</comments>
		<pubDate>Sun, 22 May 2011 14:36:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Feature]]></category>
		<category><![CDATA[Headlines]]></category>

		<guid isPermaLink="false">http://sponsorshipblog.com/?p=1034</guid>
		<description><![CDATA[The world&#8217;s largest online poker school renews sponsorship of the Toronto Maple Leafs TORONTO, May 25, 2011 /CNW/ &#8211; Sports and poker have a lot in common whether you&#8217;re on the ice or at the poker table, if you want to win, you start by hitting PokerStars.net today! PokerStars.net announced that it has renewed its [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>CTV Olympic Consortium signs Coke for 2012 Games</title>
		<link>http://sponsorshipblog.com/ctv-olympic-consortium-signs-coke-for-2012-games/</link>
		<comments>http://sponsorshipblog.com/ctv-olympic-consortium-signs-coke-for-2012-games/#comments</comments>
		<pubDate>Sun, 10 Apr 2011 14:31:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Feature]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Headlines]]></category>

		<guid isPermaLink="false">http://sponsorshipblog.com/?p=1027</guid>
		<description><![CDATA[Marketing Magazine reported that Coca-Cola Canada is going back to the Olympics with Canada’s Olympic Broadcast Media Consortium. The Consortium issued a release this afternoon announcing its first sponsorship agreement for the London 2012 Summer Games, a deal that gives Coke exclusivity in five beverage categories: sparkling (non-alcoholic), water and enhanced water, sports drinks, juice [...]]]></description>
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