NHL announces Blackberry in Playoff Action and LG sponsorship

The NHL is once again preparing to work with sponsors Blackberry to promote their Blackberry All Access pre game show during the playoffs.  

Also, LG has signed on as a sponsor, and will be involved in various NHL properties, including the NHL Awards, Winter Classic and Draft.

http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20100412_150614_8304