The NHL continues to leverage the social media marketing game as the league heads into the playoffs. They recently launched their “thePORTAL” at NHL.com – which, is described on their website as:
“the Web’s only destination that takes fans of the Stanley Cup Playoffs inside the action, and up-close to all of the teams and players. Leveraging the exclusive access and unique digital media capabilities of the NHL and its teams, “thePORTAL at NHL.com” takes fans inside the Stanley Cup Playoffs to places they’ve never been before and can’t go with any other media.”
They also have created a number of Tweetups to encourage fans to meet in clubs and bars to watch the playoffs – while the tweetups are focused on the 16 markets actually entering the playoffs, what does this mean to the fans in all of the other markets? I noticed that the Toronto Tweetup was originally cancelled due to lack of interest (surprise, no Leafs in the playoffs), but it appears that there may be someone trying to revive a Toronto event. There is, however, a St. John, NB event, sponsorded by Bud Light and Labatt. The big question for these tweet ups is which matchup to watch?
Maybe the real Tweetup opportunities will occur in the Stanley Cup Finals, when there will be only two teams to root for. It will be interesting to see how the Tweetups pan out. Hey, maybe some of you (passionate NHL fans) who would like to set up a Tweetup on your own – http://nhltweetup.com/. Let me know how it goes.