Linda is an experienced sponsorship and marketing professional, having managed, evaluated and developed sponsorship programs for Canada`s top brands for over 18 years.
Linda has worked extensively servicing clients, from managing national promotional tours for the NBA, building strategic sponsorship programs for CIBC, to valuating and negotiating sponsorships and securing promotional partners for Labatt Canada. Her passion is creating opportunities and developing relationships that deliver results for her clients.
Linda also provides clients with solutions that incorporate web 2.0 tools and resources.
Sponsorshipblog.com provides an outlet for Linda’s sponsorship passion – allowing her interact and commentate on the Canadian sponsorship marketplace.