Scotiabank renews NHL deal

Since 2007, Scotiabank has been a major partner in hockey in Canada. Today, they announced that they will extend their relationship with the NHL. “The NHL is pleased to renew its partnership with Scotiabank,” said John Collins, chief operating officer, NHL. “Scotiabank has a long history of supporting hockey on all levels in communities across […]

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Labatt and Molson still fighting for NHL rights

So, it appears that the sponsorship rights issue between Labatt and Molson has not gone away. The last updated in July indicated that Molson had been won the legal battle for the sponsorship rights. But now, according to the Toronto Star, things are not quite cleared up. While this battle re-enforces the growing allure and […]

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NHL announces Blackberry in Playoff Action and LG sponsorship

The NHL is once again preparing to work with sponsors Blackberry to promote their Blackberry All Access pre game show during the playoffs.   Also, LG has signed on as a sponsor, and will be involved in various NHL properties, including the NHL Awards, Winter Classic and Draft. http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20100412_150614_8304

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Me and Jim

I’m interested in social media and how it impacts social marketing. I’m also interested in hockey because it is a big part of my family’s life (mostly from the couch, but we do participate occasionally as well).

So, you can imagine my surprise at receiving an email message from Jim Balsillie today. At 2:32 pm today, into my email popped the message.

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Jim Balsillie wants to ‘make it seven’

Now that the Phoenix Coyotes are officially have filed for bankruptcy  protection and the NHL has taken control of the team, Jim Balsillie is once again making a pitch to make his dream come true and buy an NHL team.  As in previous efforts, he is attempting to garner support from fans by asking for […]

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All Star Game Fan

I’ve been around for a long time and I’ve hear the complaints about the NHL all star game, and how the game is boring, and how there is no interest and the event needs to be changed.  I’ll be honest and say I haven’t been following it as much as I probably should have in […]

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