Scotiabank renews NHL deal

Since 2007, Scotiabank has been a major partner in hockey in Canada. Today, they announced that they will extend their relationship with the NHL. “The NHL is pleased to renew its partnership with Scotiabank,” said John Collins, chief operating officer, NHL. “Scotiabank has a long history of supporting hockey on all levels in communities across […]

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Consumer value through partnerships for Bacardi

Bacardi USA spoke today¬†about the importance of partnerships and finding your dream sponsorship partner date. Attributes of a great sponsorship¬†partnership include common interests, willingness to try new things, chance to be introduced to the social scene you are interested in, invites to great parties, a platform where you can display your finer qualities. These are […]

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