Yet another example of how companies are taking advantage of facebook. Corporate exposure on Facebook isn’t new, infact, companies that are not expanding their reach on Facebook and other social networks are missing out on imporatant reach and exposure. What is new is that US Weekly has sold sponsorship to Statefarm on their Facebook website. Most marketers would consider this a passthrough rights. Currently, Facebook doesn’t recieve any revenue for this sponsorship. Some people think they should charge for this exposure. Time will tell if this changes. For now, US Weekly doesn’t have to share any revenue. For Statefarm, this is just another example of how sponsorship can work – aligning your brand with a brand that reaches your target demographic can help you.
Here’s a link to the full story in Adage http://adage.com/mediaworks/article?article_id=136214